So you’ve finally done it. You quit your 9-5 day job working for someone else, having little control over your day-to-day work. You’re following your dream of setting your own schedule. In your research, you came across search engine optimization, or SEO, and wondered whether you’d be right for the job of an SEO reseller.
What’s attracting you to this position? An important factor is that SEO is a growing market. It’s also a very lucrative one. Search engines are incredibly important to the online experience. About 90% of online experiences start with a search engine, and approximately 70% of users will choose organic links, while ignoring paid ads. Small businesses are in desperate need of assistance in reaching the first page for their relevant keywords.
To be clear, though, being an SEO reseller doesn’t mean you click around for a few minutes every morning then relax for eight hours napping on the beach. It’s going to require real work and communicating clearly with your SEO company and with your clients. If you do it right, though, it can be a great job perfect for your independent lifestyle. Here’s a few things you should keep in mind.
How to be an SEO Reseller: The Beginning
The very first thing you’re going to want to do is find an SEO company to work with. These companies typically have a variety of “plans” you can opt into — in return, you get to earn money for any of their services that you resell to your client. An SEO company, for example, may charge you $100 for 10 promoted and socialized blog posts — you can then sell these to your end client for $200.
Don’t just go for the cheapest bargain, though, because the quality of the work and assistance you receive is going to affect whether clients stay with you or move on to someone who can manage their optimization better. Look for SEO companies that provide metrics, explain the process thoroughly to you, and a company that has a great, time tested white labeling system. This is the first step in how to be an SEO reseller.
SEO Reseller Strategies
Although SEO is a lucrative field, it’s also a fairly saturated one. You can’t just rely on dozens of clients contacting you unprompted — and indeed, a large part of your daily workload is going to involve chasing leads and closing deals with your clients. What you’re going to want to do is fully immerse yourself in SEO so that you know the benefits to small businesses, as well as their likely objections. What can you promise them? What can you do for them that their last SEO company couldn’t? In many cases, SEO reseller programs will offer complimentary instructions in the forms of webpages, videos and call-in meetings so that you can get yourself up to date on the latest SEO-related industry news.
Do you have any tips for how to be an SEO reseller? Do you think this covers the important basics? Let us know!